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In the time period the construct of mobile selling was centred on SMS selling (Text Message Marketing). This was mostly thanks to the flexibility of SMS to gift promotional offers and event notifications to customers in real time. mix this with the spectacular open rates of SMS (98% of SMS messages sent area unit opened, with seventy fifth opened at intervals four minutes) and also the attractiveness for marketers is obvious. SMS provides a true chance to deliver a targeted, extremely relevant message to your customers, together with valuable calls to action.However the evolution of the mobile internet and mobile apps have emerged as a replacement  mobile coupons channel with the flexibility to succeed in shoppers during a personalised fashion whereas removing a number of the restrictions of SMS. whereas i'm a giant believer within the advantages of SMS Mobile selling for little businesses there's little question that branded mobile apps and mobile marketing  give an upscale and interesting visual expertise for the patron.